The gate, in numbers
The most a booked meeting may cost you.
The goal is a 2x return: every euro of ad spend comes back double in gross margin. Three numbers from your business set the most a booked meeting may cost for that to hold. Nothing here is stored or sent.
EUR
One deal's revenue, as the prospect states it
%
%
Meetings that turn into a client
EUR/mo
Ad spend only. The fee is billed on spend separately.
Gross margin per deal 10,000 × 40%€4,000
Gross margin per meeting × 50% close€2,000
Max all-in per meeting ÷ 2 to double their money€1,000
Most a booked meeting may cost in ad spend ÷ 1.30 with the fee on top€769
Your ceiling: €769 per booked meeting.
Buy meetings under that and the ads pay back 2x in gross margin.
€2,000/month buys about 2.6 meetings, roughly 1.3 deals.
Too low to buy? A free offer books meetings for less. A door-opener offer counts what a customer is worth over time, not the first sale. If neither fits, it is a no.