How it works
Four weeks. One hour a week. A growth engine you drive yourself at the end.
You don't learn marketing. You don't become a marketer. You sit in one 60-minute call a week, approve what the engine creates for you, and by week four customers are coming in and you're the one driving it.
Week
Onboarding call, first campaign live
On the onboarding call, we set it up together and launch your first campaign.
The 60-minute onboarding call is where it all happens. We help you set up the system together, wire up your pixel, Google, Meta and ad accounts, and walk you through how to give the engine feedback in plain English. Your company marketing audit gets created live on the call. Then we build your first campaign with you, and it goes live on the call itself, or directly after.
What you'll have by the end of this week
- First campaign live on the onboarding call, or directly after
- Pixel, Google, Meta and ad accounts all set up together on the call
- Your company marketing audit delivered during the call
- You know how to give the engine feedback in plain English
- Tracking pixel, ad accounts and data, all in your name from day one
Week
First real read, campaign two
First real numbers land. We launch the second campaign.
By the Monday of week two you've got a week of real spend data. On the 60-minute call we walk you through what the system is seeing, what's pulling, what's cold, and where the engine wants to go next. You're not being trained to read dashboards, you're just starting to see your own numbers and understand them. You approve the angles for campaign two, it ships that same week. Nothing goes live without your green light.
What you'll have by the end of this week
- Full week of real performance data in your hands
- First cohort of customer leads coming in
- Second campaign live by the end of the week
- You start giving feedback on what the engine writes
- Cost-per-acquisition numbers you can actually read
Week
Scale the winners, kill the losers
We push harder on what's working. We turn off what isn't.
By now we know which angle, which audience, which offer is pulling. The 60-minute call this week is about scaling budgets on the winners, cutting the losers, and deciding whether we launch a third campaign or double down on the two already live. This is where your weekly revenue line starts bending.
What you'll have by the end of this week
- Winning campaign budgets scaled up
- Losing creative killed off
- Decision: add a third campaign, or concentrate
- Second landing page variant live if it helps
- Weekly revenue visibly moving
Week
The decision
Did we blow your mind? Now decide how big you want this to get.
Four weeks in, you have data on what's working, a machine that's running, and customers coming in. The 60-minute call this week isn't a hand-over of mechanics, it's a decision conversation. Do you want to grow this company, or stay the size you are? If you want to grow, we decide together what the next three months look like. If not, that's fine too.
What you'll have by the end of this week
- A working engine with 3+ weeks of real data
- A clear picture of your cost-per-customer
- A decision: stay the same size, or grow
- If you grow, a plan for the next quarter
- Either way, your pixel and ad accounts stay with you
What we're asking of you
One 60-minute call a week. A handful of decisions in between. That's the whole job.
- Show up to the weekly 60-minute call
- Approve, adjust or reject what the system creates for you
- Decide how much you want to spend, what to scale, what to kill
- Give feedback where you want to, on voice, on creative, on offer
- Tell us when something big is changing about your business
- Everything else — and we'll walk you through it all month
- Writes the copy, generates the creative, picks the audiences
- Runs Meta and Google, tracks what's working, kills what isn't
- Hands you a plain-English read-out in real time, and explains the dashboards in a way that actually makes sense
- Tells you straight when something isn't working
Four weeks. One 60-minute call a week.
Two minutes to apply. Next cohort starts May 4.