Pricing
One budget. One fee. One parked reserve.
No tiers, no seats, no riddles. You fund your ads at whatever ceiling you choose, our fee is a percentage of what we manage, and it stays at €0 until the machine has produced your first verified lead.
The receipt, in advance.
Measured means completed days of actual delivery, not the number you planned. Ad money never passes through us, and we cannot spend a euro you did not budget.
The money that buys customers. Goes from your card into your own ad accounts, not through us. €1,500 is the floor because below that there's not enough signal to learn from.
We run your ads: strategy, targeting, copy, creative, landing pages, tracking, iteration. All of it costs you nothing until your first verified lead, a real person our tracking has screened against bots. From then on, our fee is 30% of what you spend on ads.
One payment at the start, parked, not spent. When your leads arrive, it simply becomes your first fees. If you connect your accounts and 90 days pass with no verified lead, it comes back, and that holds whether we launched or never launched at all. We keep it in one case only: you never connect your accounts, and it stands as the commitment you made for the slot we held.
The reserve has three exits.
It becomes your first fees.
The €250 converts one to one into fee credit. You never paid anything on top of the 30%.
It comes back.
Refunded, whether we launched or never launched at all. That one is on us, and the campaigns, pages, and sequences we built stay yours.
It stands as your commitment.
Without a connected ad account nothing past the free audit can be built, so there is no work to hand you. The reserve is what you put down for the slot we held.
If you walk away at any point
You keep what we built. No claw-back, no transfer fee, no ransom.
We've watched agencies hold ad accounts hostage when a client tries to leave. We don't do that.
Your ad accounts stay yours.
Meta, Google, whatever channels we tested. All in your company's name from day one, paid from your card, your data. Those don't leave with us, they were never ours.
Every campaign you built stays live.
Every campaign we launched together keeps running on your Meta and Google accounts. The tracking pixel lives on your site. The landing pages we built stay hosted at no cost to you, forever. We figured taking them down at cancellation felt petty. It is. So we don't.
Cancel by email.
One sentence. No exit call, no retention team, no 30-day notice. What comes offline: us. No new campaigns, no iteration, no monitoring from our side, and the fee stops with the work. What stays: every live campaign, every hosted page, every pixel, every audience. Nothing you own gets clawed back.
The questions founders actually ask.
So your fee is really €0 until my first lead?
Until your first verified lead, yes. Verified means our tracking watched a real person become a lead and screened out the bots first. Our billing is wired to that exact event: until it exists, there is nothing for us to bill against, no matter how much we've built, launched, or iterated. That's not a promo period. It's how the machine is plumbed.
What does 30% of ad spend look like in real money?
Spend €1,000 on ads in a month and our fee is €300, so the month costs you €1,300 all-in. Spend €2,000 and the fee is €600, €2,600 all-in. We volunteer the total every time we quote the percentage, because a percentage without the total is how agencies hide the price.
What is the €250 reserve, and when do I get it back?
It's a parked commitment, not a fee, and it resolves exactly three ways. If your leads arrive, it converts one-to-one into your first fees, so you were never charged anything extra. If you connect your accounts and 90 days pass without a single verified lead, we refund it, and that holds whether we launched or never found a campaign we were willing to launch. We keep it in one case only: you never connect your ad accounts, so nothing past the free audit could ever be built, and the reserve stands as the commitment you made for the slot. There's no fourth outcome and no judgment call.
Why €1,500 as a minimum ad budget?
Below that we can't run enough tests to learn what works. We'd be shipping you guesses. At €1,500 there's enough signal to find early winners fast, and finding winners fast is the entire job.
Doesn't a percentage of ad spend give you a reason to burn my budget?
It's the right question to ask any agency, and we used to make that argument against percentage pricing ourselves. Here's why it doesn't bite here: your budget is yours to set, on ad accounts you own, and we cannot spend a euro you didn't budget. The burn incentive needs control of the budget, and we don't have it. What we control is whether your spend turns into verified leads, and our fee is €0 until it does. So the fastest way for us to earn anything is to make your smallest workable budget produce real leads quickly. That's the incentive we chose on purpose.
The machine has capacity for a few more.
We take on a limited number of new accounts, because every account is run by a person, not a queue. Two minutes to apply. We read every application, we email you within 24 hours. If you're not a fit we say so.